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SaaS & Product Strategy

Design thinking meets roadmap realism.

Great SaaS products balance user love and business logic. I jump in early—mapping the core job-to-be-done, shaping the MVP, and scaling UX as features multiply.

Strategy
Design
saas-product

How I help

  • Product discovery workshops
  • MVP scoping & wireflows
  • Onboarding & retention UX
  • Role-based dashboard strategy
  • Growth loop & feature prioritisation

Signature workflow

  • Align – Stakeholder workshop: vision, KPIs, user pains.
  • Map – Skeleton flows for the core user journey.
  • Prototype – Clickable draft to test, iterate, de-scope.
  • Scale – Design system + UX guidelines to keep future features consistent.
  • Track – Set up metrics and feedback loops for the next sprint.

What you gain

  • Clear product-experience roadmap
  • Investor-ready UX narrative & visuals
  • MVP features ranked by impact vs. effort
  • Style-agnostic design system starter

Impact examples

  • Cut 3 months off build time for a health-tech MVP.
  • Doubled trial-to-paid conversion after onboarding redesign.
  • Helped a team land seed funding with a narrative-driven prototype.

Need a UX Partner Who Speaks Both Design and Product?

Let's Talk