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SaaS & Product Strategy

Design thinking meets roadmap realism.

Great SaaS products balance user love and business logic. I jump in early—mapping the core job-to-be-done, shaping the MVP, and scaling UX as features multiply.

Strategy
Design
saas-product

How I help

  • •Product discovery workshops
  • •MVP scoping & wireflows
  • •Onboarding & retention UX
  • •Role-based dashboard strategy
  • •Growth loop & feature prioritisation

Signature workflow

  • •Align – Stakeholder workshop: vision, KPIs, user pains.
  • •Map – Skeleton flows for the core user journey.
  • •Prototype – Clickable draft to test, iterate, de-scope.
  • •Scale – Design system + UX guidelines to keep future features consistent.
  • •Track – Set up metrics and feedback loops for the next sprint.

What you gain

  • •Clear product-experience roadmap
  • •Investor-ready UX narrative & visuals
  • •MVP features ranked by impact vs. effort
  • •Style-agnostic design system starter

Impact examples

  • •Cut 3 months off build time for a health-tech MVP.
  • •Doubled trial-to-paid conversion after onboarding redesign.
  • •Helped a team land seed funding with a narrative-driven prototype.

Need a UX Partner Who Speaks Both Design and Product?

Let's Talk